The London Aquarium has launched a new advertising campaign to raise awareness of its position as a conference and events venue.
Sea Tagging has been carried out by the Sea Life London Aquarium around the streets of the capital, as the location aims to boost business followings its multimillion pound refurbishment.
Water from the sea is sprayed onto the pavement through a custom-made stencil, giving an eco-friendly way to advertise the venue's services.
Over 300 areas in London had the signature designs blasted on the pavements, which then evaporated a few hours later.
Anthony Ganjou, managing director, says using the eco-friendly methods gave "the message greater impact" and "means that the instillations aren't wasting the planets resources".
Peter Kerwood, head of marketing at Merline Events, tells Event Magazine: "This is the first time that tagging has been done with water. We used sea water, which is a perfect fit for the Sea Life London Aquarium."
The aquarium re-launched this month following the refurbishment and has already seen Boris Johnson visit the new facility.