The Rezidor Hotel Group is planning to build a new hotel called the Park Inn London Excel at a well known exhibition centre, it has been announced.
Located next to the London venue Excel, the new hotel will feature 223 rooms and is scheduled to open in 2013.
Kurt Ritter, president and chief executive of Rezidor, said the hotel will act as a "flagship in the key market of London".
"This property will further strengthen the presence and brand awareness of our young and dynamic mid market brand Park Inn in the UK," he added.
Excel, the largest event centre in London, is spread over 200 acres and the new 20-storey hotel will be located 200 metres west of the main entrance.
It is being constructed by Galliford Try and will include a restaurant, bar, meeting rooms and a fitness room.
Excel is set to host a number of big events over the coming weeks, including the European Amusement and Gaming Expo and Cisco Live 2011.