Recognising that most of its customer inquiries are coming through on-line, The Pitt Building, the elegant conference and training venue in the centre of Cambridge, has comprehensively transformed its website.
The new site is designed to combine a high level of visual appeal with easily accessible information. It provides useful, relevant details for event organisers including dimensions and photographs of each room, sample menus and a ‘Venue at a Glance’ page which offers a quick summary of facilities and services.
The website provides elements of interactivity via feedback, ‘email a friend’ and online enquiry forms. It also gives access to an updated video presentation which offers visitors a tour of the Pitt Building and some ideas as to how the different rooms could work for them.
'It’s an attractive, modern website which will be a significant factor in boosting our on-line traffic still further,' explained Kate Wain, the Pitt Building’s Sales & Marketing Manager: 'A good website makes a great first impression and we want our visitors both to enjoy looking at it and to find quickly the information they’re looking for.'
*Modern facilities in a historic setting*
The historic Pitt Building provides modern facilities for up to 250 people, with a choice of six fully equipped meeting rooms, all with natural daylight. Built in 1833, it is owned by Cambridge University Press and for more than 100 years housed the Press’s printing and publishing offices. In 2004 it was carefully refurbished to provide a distinctive conference location.
Its combination of well-equipped training rooms, meeting rooms and syndicate rooms have all been designed with flexibility in mind and are managed by an experienced events team who understand the needs of organisers, trainers and delegates. Options include two spacious conference suites, the Darwin and the Newton Rooms, each with a capacity for up to 100 people; the Oriel Room, a dramatic Gothic-style board room; and three syndicate rooms each for up to 15 people.
Earlier in the year, The Pitt Building became the only venue in central Cambridge to be accredited by Conference Centres of Excellence, the UK’s leading consortium of specialist conference and meeting venues.