The QEIICC announces support for strategic foresight study to help the meetings industry prepare for the decade ahead

The Queen Elizabeth II Conference Centre (QEIICC), London’s most prestigious purpose built centre for professional meetings and events, has announced its support as a leading sponsor for Convention 2020, a ‘strategic foresight’ study designed to help all members of the meetings industry prepare for the decade ahead and ensure they stay competitive.

The ultimate aim of the study, which has been launched with seed funding from founder sponsors ICCA, IMEX and Fast Future Research, is to develop rich insights into how the industry’s future may play out in order to make better decisions today. This means exploring different scenarios for how live meetings might evolve, considering a range of models of what events could look like and examining the strategic implications for venues and destinations.

Comments Sue Etherington, acting commercial director at The QEIICC: “The QEIICC is delighted to be a platinum sponsor and key supporter of this excellent initiative by ICCA and IMEX, ensuring that the industry understands the needs of a rapidly changing market and client in these challenging times.

“As we move forward into the next decade, The QEIICC is fundamentally aware that the structure and challenges in the conference market are radically changing and, for us to be able to compete and thrive in this ever challenging market, we need to understand where our clients, and therefore the market, is leading us and where we might have to be in 2020. We look forward to being actively involved with ICCA, IMEX and Fast Future on driving this important research project forward.

“As a major conference venue in the London market, we are also delighted to be working alongside Visit London as leading sponsors of this important study.”

The founding sponsors of Convention 2020 are ICCA, IMEX and Fast Future Research.

Martin Sirk, CEO of ICCA comments: "We're delighted that The QEIICC has joined the Convention 2020 research initiative as a major sponsor. I'm convinced that those organisations which get proactively involved in this way will be able to turn their engagement into powerful market positioning as thought-leaders and innovators, and will also be wonderfully placed to incorporate the very latest trends and future business opportunities into their own strategic planning process. Almost inevitably they will generate new competitive advantages in what is an ever more competitive and fast-changing world."

Comments Carina Bauer, CEO of IMEX Group: “As a founding partner of the Convention 2020 research project, IMEX is delighted that The QEIICC has joined as a sponsor of this initiative. We know that they will derive great benefit from their association with this piece of ground-breaking research; as well as being in the enviable position of gaining deep insight into the findings directly from the authors.”

Rohit Talwar, CEO of Fast Future Research adds: "The Convention 2020 study marks a radical departure from the way in which the industry normally does research. The aim is to take a challenging view at the forces, trends and ideas that will shape the industry over the next ten years and to provide practical insights on how to prepare for the changes ahead. We are delighted that The QEIICC and other industry leaders from around the world have given the study their wholehearted support and have chosen to become platinum sponsors. We are delighted at the way in which The QEIICC team have really engaged with the study and are ensuring that they get the maximum benefit from their involvement.”

Platinum sponsors of Convention 2020 are The Best Cities Global Alliance, Melbourne Convention Centre, Qatar National Convention Centre, The QEIICC, Visit London and Seoul Tourism Organization; and gold sponsors are Kenes.

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